Strategy · Analytics · AI

Making analytics useful in the real world.

I write about turning technical possibility into better business decisions—drawing on two decades in strategy, analytics, and global consulting.

The notebook

Work that starts with the question, not the technology.

A place for practical frameworks, observed patterns, and useful ideas—without the jargon or the theatre.

Clear explanations of data models, analytics, and practical AI—written for people who need to make decisions with them.

Enterprise case studies and observations on the choices that shape growth, execution, and competitive advantage.

Books, podcasts, and ideas worth examining through the lens of leadership and lived consulting experience.

Small, hands-on experiments that make analytical ideas easier to see, test, and understand.

A working belief

“The value of analytics is not in the model. It is in the decision it helps someone make.”