Strategies

Real-world execution, decoded

Real-world enterprise case studies and deep dives into shifting market dynamics — dissecting execution models, structural growth, and strategic pitfalls across industries.

Part 1 of a series on AI, Pricing and the Economics of IT Services: why AI deflation is really a question about price elasticity, and how easy it is to measure it wrong.

AI Won't Decide Your Revenue. Your Clients' Elasticity Will.

Same AI, similar price cuts, opposite revenue outcomes. A synthetic experiment on a fictional IT services firm shows why elasticity, not AI, decides revenue, and why the obvious model gets it wrong.

Read article

What clustering your own customers reveals that a revenue ranking never can — and why the variables you choose decide everything.

Your Biggest Account Might Be Your Biggest Risk

A big account that runs through a single service line, leans on one champion, and has escalations creeping up isn't an asset — it's a renewal risk hiding behind a revenue ranking.

Read article